Three Social Media Strategies That Are Outdated and What to Do Instead
Social media changes fast. What worked a few years ago? It’s probably dead. But here’s the problem—most businesses are still using old strategies that no longer get results.
If your engagement is low, your reach is shrinking, or your follower count is stuck, you’re probably making these mistakes. Today, we’re breaking down three outdated social media strategies that no longer work and what to do instead.
Let’s dive in.
1. Posting Every Day Without a Plan
For years, the advice was simple: Post daily, and you’ll grow.
That used to work when there was less competition. But today? There are billions of posts uploaded every day. Social media platforms don’t reward quantity—they reward quality and engagement.
If you’re posting random content just to hit a daily quota, you’re wasting time. A bad post does more harm than good.
What to Do Instead:
Focus on high-quality, shareable content. Would you save this post? Would you share it with a friend? If not, don’t post it.
Use content buckets. Stick to 3-5 topics that your audience actually cares about and rotate between them.
Test different formats. If static posts aren’t working, try carousels, Reels, or short videos.
Pro Hack:
Less is more. If posting five times a week leads to low engagement, scale back to two or three strong posts. A single viral post beats ten low-quality ones.
Want help creating content that actually grows your brand? Multipost Digital helps businesses craft viral, high-impact content. Let’s make it happen.
2. Relying on Hashtags for Growth
Once upon a time, hashtags were the key to reach. You’d throw 30 hashtags on an Instagram post, and boom—more exposure.
Today? Hashtags barely move the needle. Instagram, TikTok, and LinkedIn now rely on AI-powered discovery. The algorithm pushes content based on engagement and watch time, not hashtags.
Using hashtags without good content is like yelling into an empty room.
What to Do Instead:
Prioritize strong hooks. The first line of your caption or video should grab attention.
Use trending audio on Reels and TikToks. This gives your content a huge organic boost.
Encourage engagement. The more people comment and share, the more reach your post gets.
Pro Hack:
If you still want to use hashtags, go niche. Instead of generic tags like #Marketing, use #MarketingTipsForCoaches.But remember, hashtags are a bonus—not a growth strategy.
3. Selling Too Much, Too Soon
Social media is not a billboard. If all you do is post about your product, people will ignore you.
Old-school marketing says, “Post your offer daily, and people will buy.” But today’s consumers don’t trust salesy content. They trust value and relationships.
What to Do Instead:
Follow the 80/20 rule. 80% of your content should provide value—entertainment, education, or inspiration. Only 20% should promote your offer.
Sell through storytelling. Instead of “Buy my coaching program,” try “Here’s how I helped my client double her revenue in 60 days.”
Engage before you sell. Reply to comments, start conversations, and build trust first.
Pro Hack:
If you want consistent sales, create content that positions you as the go-to expert. Share case studies, testimonials, and real stories that show why people should work with you.
Want a team that helps you sell without sounding salesy? Multipost Digital crafts social media strategies that drive revenue without being pushy. Let’s talk!
Out with the Old, In with the New
If you’re stuck on social media, it’s probably because you’re using old strategies that don’t work anymore.
Quick Recap:
Don’t just post every day—post strategically. Quality beats quantity.
Hashtags won’t save you—strong content will. Focus on hooks and engagement.
Stop selling too much—build trust first. Provide value, tell stories, and sell through relationships.
Social media isn’t dead—it’s just changed. Adapt, and you’ll grow faster than ever.
Need expert help making these strategies work for your business? Multipost Digital specializes in viral social media strategies that actually get results. Let’s get your brand growing today!
