10 Social Media Trends That Will Dominate This Year (And How to Profit from Them)
Every year, social media evolves, and those who stay ahead of the trends win big. If you’re not adapting, you’re losing reach, engagement, and money. But don’t worry—we’ve done the research for you. These are the 10 social media trends that will dominate this year and exactly how you can profit from them.
Let’s dive in.
1. Short-Form Video Is King
TikTok, Instagram Reels, and YouTube Shorts are ruling the internet. People prefer fast, digestible content. Platforms reward accounts that keep users engaged with short videos.
How to Profit:
Repurpose long-form content into bite-sized clips.
Use captions and hooks in the first three seconds.
Post consistently to stay in the algorithm’s good graces.
Experiment with different styles, trends, and editing techniques to see what resonates most with your audience.
Leverage user-generated content (UGC) and behind-the-scenes footage to create authentic engagement.
Want a content strategy that takes advantage of this trend? Multipost Digital can help. Let’s talk!
2. AI-Generated Content & Automation
AI tools like ChatGPT and Canva’s Magic Write are making content creation easier than ever. Brands that integrate AI into their workflow are scaling faster and spending less time on tedious tasks.
How to Profit:
Use AI to generate post ideas and first drafts.
Automate scheduling with AI-powered tools.
Personalize content at scale for better engagement.
Utilize AI for data-driven decisions, such as audience behavior analysis and content performance insights.
Experiment with AI-generated visuals to enhance the appeal of your posts.
3. Authenticity Over Perfection
Highly polished, corporate-style posts are losing to raw, behind-the-scenes content. Users crave realness.
How to Profit:
Share unedited moments and personal stories.
Use casual, conversational language.
Go live and interact in real time.
Showcase brand culture by sharing everyday office life or team interactions.
Encourage employees and customers to share their experiences with your brand.
4. Social Commerce Is Exploding
People are buying directly from Instagram, TikTok, and Facebook. If you’re not leveraging social commerce, you’re leaving money on the table.
How to Profit:
Set up in-app shopping features.
Create product demos and tutorials.
Use influencers to drive sales.
Offer time-sensitive deals exclusively on social media to boost conversions.
Provide seamless checkout experiences with minimal friction to reduce cart abandonment.
5. Community-Driven Content
Brands that build strong communities are winning. Platforms prioritize content that sparks conversations.
How to Profit:
Create content that invites user participation.
Start a private group or community.
Feature user-generated content on your feed.
Host interactive challenges, contests, or giveaways to keep your audience engaged.
Provide real value through informative, helpful, or inspirational posts that nurture loyalty.
Need help growing an engaged audience? Multipost Digital specializes in community-building strategies. Reach out today!
6. LinkedIn Is the New Thought Leadership Hub
LinkedIn is no longer just a job board—it’s a content powerhouse. Engagement is skyrocketing as professionals use it to build personal brands.
How to Profit:
Post valuable insights, not just self-promotion.
Engage in meaningful discussions.
Use LinkedIn’s newsletter feature to grow your audience.
Build relationships by interacting with industry leaders and commenting on relevant posts.
Share in-depth case studies or success stories to showcase your expertise.
7. Memes & Humor Drive Engagement
Funny, relatable content is dominating feeds. Brands that tap into humor get more shares, comments, and visibility.
How to Profit:
Create memes tailored to your niche.
Use trending sounds and formats.
Stay culturally relevant without forcing it.
Balance humor with valuable messaging to ensure your content remains brand-aligned.
Partner with influencers or meme pages to expand your reach.
8. SEO for Social Media Matters More Than Ever
Platforms are becoming search engines. If you’re not optimizing for search, you’re missing out on organic traffic.
How to Profit:
Use keyword-rich captions and hashtags.
Optimize your profile with searchable terms.
Create evergreen content that ranks.
Add alt text to images for better search visibility.
Post consistently around trending and high-performing topics in your industry.
9. User-Generated Content (UGC) Is Gold
People trust other people more than brands. Encouraging your audience to create content for you is the ultimate growth hack.
How to Profit:
Run contests that encourage UGC.
Feature customer testimonials and reviews.
Partner with micro-influencers who align with your brand.
Use branded hashtags to encourage audience participation.
Highlight customer stories in blog posts or case studies.
Need help leveraging UGC to build trust? Multipost Digital has the strategy you need. Let’s chat!
10. Live Content Is Making a Comeback
Livestreaming is growing again, with platforms like YouTube, Instagram, and TikTok prioritizing live content.
How to Profit:
Host Q&As and real-time tutorials.
Showcase new products or services live.
Engage with your audience directly to boost loyalty.
Collaborate with industry experts for live interviews or panel discussions.
Repurpose live sessions into bite-sized clips for additional content.
Stay Ahead or Get Left Behind
Social media changes fast. Brands that evolve with the trends thrive, while those that don’t get buried by the algorithm.
Want to ensure your social media strategy is future-proof? Multipost Digital specializes in helping businesses adapt and grow. Let’s make your brand dominate this year. Get in touch now!
