The Simple Trick to Writing Posts That People Actually Share

Ever wonder why some posts go viral while others fall flat? The difference isn’t magic—it’s strategy. Writing shareable posts doesn’t have to be complicated. In fact, there’s a simple trick to it: make your audience feel something.

When people connect emotionally to your content, they’re more likely to share it. Here’s how you can do it too.

Step 1: Start With a Hook

The first line of your post should grab attention. Ask a question, share a bold statement, or tell a quick story. For example:
“Ever feel like your social media isn’t getting the love it deserves?”

A strong opening pulls readers in and keeps them scrolling.

Step 2: Write for Your Audience

Speak directly to your followers’ needs, struggles, or goals. Are they small business owners looking for tips? Parents juggling work and family? Write like you’re having a conversation with them.

Pro Tip: Use simple, clear language. Nobody shares what they don’t understand.

Step 3: Add Value

People share posts that help them look smart, funny, or kind. Share tips, hacks, or relatable moments that make their day better. Bonus points if your post solves a problem or teaches something useful.

Step 4: Include a Call-to-Action

Want your followers to share your post? Ask them! A simple “Tag someone who needs this” or “Share this with a friend who can relate” works wonders.

Let Us Help You Go Viral

At Multipost Digital, we specialize in crafting posts that don’t just get likes—they get shared. From creating engaging captions to designing scroll-stopping graphics, we make social media work for you.

Ready to grow your reach? Let Multipost Digital handle your content strategy. Contact us today!

Step 5: Tap Into Emotions

Emotion drives shares. Whether it’s joy, inspiration, or even a little humor, aim to make your audience feel something. Posts that tug at the heartstrings or make people laugh are the ones that travel far.

Final Thoughts

Shareable posts are all about connection. Write with your audience in mind, give them value, and make them feel something. It’s that simple.

Want content that gets results? Multipost Digital’s results-driven strategy can help you create posts that your audience will love—and share. Get in touch today!