Top 10 Worst Types of Content to Post if You Want to Grow on Social Media
Let’s cut the fluff. If you're out here trying to grow your brand on social, and you're putting time, energy, and maybe even ad money into content—you better make damn sure you’re not sabotaging yourself.
Because here's the truth: Not all content is created equal. Some posts actually kill your growth.
Let's break down the top 10 types of content that choke your momentum—so you know exactly what to avoid like the plague.
1. Zero-Value Self-Promotion
We get it—you've got something to sell. But if every post screams “Buy my stuff!” with zero context or value, it’s game over.
Why it sucks:
People scroll right past salesy content unless there’s a hook or a story.
If you're not giving them a reason to care, they won’t.
Feels like an ad, and no one likes to be sold to without trust.
Instead: Turn your product into a story, a result, or a testimonial. Make the audience the hero—not your offer.
Want help turning your product into content people actually want to see? Multipost Digital can build that strategy with you. Let’s chat.
2. Low-Effort Text Walls
Ever drop a post that looks like it belongs in a college essay? Paragraphs of unbroken text? That’s a no from the algorithm—and your audience.
Why it fails:
Too hard to skim.
Low dopamine hit.
Visually overwhelming on mobile.
Instead: Break things up. Use bullet points, emojis, spacing, formatting. Give the eyes room to breathe.
Pro tip: Structure your post like a movie trailer—short, punchy, keeps them watching.
3. Cringe Trends with No Angle
You see a trend. You jump on it. But it flops. Why? Because it didn’t connect with your brand or your audience.
Why it hurts:
Feels forced.
Looks desperate.
Doesn’t align with your voice or mission.
Instead: Hijack the trend with a twist. Make it relevant to your niche. Add insight, humor, or contrast.
A well-timed hot take beats a half-assed dance every time.
4. Motivational Quotes with No Substance
If you’re just posting Canva quotes like “Believe in yourself” in Helvetica on a pastel background, congrats—you just joined the noise.
Why it kills engagement:
Zero originality.
Doesn’t spark discussion or add context.
Too generic to be memorable.
Instead: Use personal stories, real wins, or lessons learned. Wrap your wisdom in experience, not fluff.
Need help building content that positions you as a leader in your space? Multipost Digital helps brands stand out. Book a strategy call today.
5. Posts That Talk At People, Not With Them
Broadcasting your thoughts like a megaphone? That’s not social. That’s old-school.
Why it kills growth:
One-way communication gets ignored.
No comments, no engagement.
Feels like yelling in an empty room.
Instead: Ask questions. Share something vulnerable. Invite replies. Create posts that feel like conversations, not speeches.
Use lines like:
“Ever felt like this?”
“What would you do in this situation?”
“Drop a yes if you’ve been here too.”
6. Overproduced, Fake-Feeling Content
Too polished = too boring. Social media loves raw, real, imperfect content.
Why it fails:
No relatability.
Feels like a corporate ad.
People crave authenticity over perfection.
Instead: Post behind-the-scenes. Share bloopers. Use your phone. Talk like a human, not a brand.
People trust what they can feel. Let them feel you.
7. Copycat Content
Posting what everyone else is posting makes you blend in. If it’s not distinct, it’s invisible.
Why it doesn’t work:
No originality = no loyalty.
Doesn’t build a unique brand identity.
Feels lazy.
Instead: Be polarizing. Be you. Share bold opinions, niche knowledge, or unpopular truths that make people stop and think.
Make them say, “Damn… never thought of it like that.”
8. Too Many Hashtags. No Strategy.
Still stuffing your captions with 30 random hashtags hoping to go viral? You’re signaling to the algorithm that you’re spammy.
Why it fails:
Dilutes your message.
Looks desperate.
Confuses targeting.
Instead: Use 3-5 hashtags that are relevant, researched, and tied to your niche. Use them like a sniper, not a shotgun.
And remember—great content gets shared. Hashtags just give it a little gas.
9. Posts with No Hook
Scroll. Scroll. Scroll. That’s what your audience is doing.
If your first sentence doesn’t grab their throat and hold attention, they’re gone.
Why it’s fatal:
You never get a second chance to stop the scroll.
No hook = no chance to deliver your value.
Instead: Lead with a problem, a shocking fact, a bold claim, or an emotional trigger.
Bad: “Here’s what I learned about sales.”
Good: “I lost $12,000 in 3 weeks because I believed this sales myth…”
If you want us to write hooks that slap harder than your morning coffee, Multipost Digital has your back. Let’s build you a content machine. Book a call now.
10. Inconsistent Posting
This one’s the silent killer. You show up… then ghost for 3 weeks. You post 7 times in one day… then disappear again. Your audience stops trusting you. The algorithm forgets you exist.
Why it ruins momentum:
Lowers engagement rate.
Breaks trust with followers.
No rhythm = no growth.
Instead: Set a simple schedule you can stick to. Post 3x a week? Cool. Just commit and be consistent.
Quality + consistency = momentum. Momentum = growth.
Final Thought: Every Post Is Either Helping or Hurting
There’s no neutral in this game. Every piece of content you post is either building your brand—or breaking it down.
The good news? You now know what not to do. Avoid these 10 deadly mistakes and you’ll be miles ahead of 90% of creators.
Ready to scale with smart content? Multipost Digital helps brands explode with cross-platform, high-impact content strategies that WORK. Book your discovery call today and let’s get growing.
