10 Untapped Social Media Trends That Will Dominate This Year

Ever feel like social media trends move faster than you can keep up? One second, a new feature is introduced, and before you’ve even figured out how to use it, everyone’s already onto the next big thing.

That’s where we come in. At Multipost Digital, we live and breathe social media. We analyze trends, break down engagement strategies, and craft content that gets millions of views.

And today? We’re giving you a front-row seat to the biggest untapped social media trends that are about to explode this year.

Let’s dive in.

1. AI-Generated Micro-Content Will Flood Feeds

AI tools like ChatGPT, MidJourney, and Synthesia are making it easier than ever to generate content at scale. But here’s the catch: users are getting bored of long-form content. Instead, the platforms are rewarding short, highly consumable AI-driven content that delivers instant value.

What this means for you:

Use AI to generate bite-sized tips, quick insights, and fast tutorials tailored to your audience.
Experiment with AI voiceovers for short-form video content.
Leverage AI tools to repurpose long-form content into engaging micro-content across multiple platforms.

Want to streamline your social media content creation? Multipost Digital helps brands leverage AI for maximum engagement. Let’s chat.

2. Private Communities Will Outperform Public Feeds

The era of chasing viral reach on public feeds is fading. Why? Because people want real conversations—not just passive scrolling. More users are shifting towards private groups, Discord servers, Telegram channels, and exclusive LinkedIn communities.

How you can take advantage:

Start a private group on Facebook, Telegram, or Discord.
Offer exclusive content like behind-the-scenes updates, Q&As, and early access to new products.
Encourage real engagement by fostering discussions and insider-only perks.

The takeaway? Brands that build tight-knit communities will thrive.

3. SEO for Social Media Will Be Non-Negotiable

Remember when SEO was just for Google? That’s ancient history. Platforms like Instagram, TikTok, and even LinkedIn are becoming search engines.

How to optimize:

Use keyword-rich captions and bios. Think like a searcher: What would your audience type in to find content like yours?
Add subtitles and text overlays in videos to boost discoverability.
Optimize your hashtags and pinned posts to align with trending searches.

Want to dominate social media SEO without doing the grunt work? Multipost Digital can optimize your profile for discoverability. Let’s make your content unmissable.

4. No-Face Brands Will Go Viral

Not comfortable putting your face on camera? Good news: you don’t have to. Faceless content is booming—animated videos, stock footage with voiceovers, and AI-generated characters are taking over.

Winning strategies:

Use AI-generated avatars or motion graphics to tell stories.
Repurpose text-based content into engaging videos (think Twitter-style carousels).
Lean into anonymous storytelling—people love raw, relatable content.

The result? You build a powerful brand without ever stepping in front of the camera.

5. Raw, Unpolished Content Will Outperform High-Production Videos

Overly polished, corporate-style content is losing its grip. Why? Because users crave realness. TikTok, Instagram Reels, and YouTube Shorts are pushing raw, authentic videos over hyper-produced ads.

What to do:

Stop overthinking and hit record.
Film behind-the-scenes moments, real-time reactions, and personal stories.
Use low-production, first-person storytelling to make content feel organic.

People trust content that feels human. Start embracing imperfection.

6. Short-Form Video Monetization Will Be a Goldmine

Social platforms are finally paying creators for short-form content. TikTok’s Creativity Program, YouTube Shorts revenue-sharing, and Instagram’s bonus program are making it easier than ever to monetize.

How to profit:

Post consistent short-form content and apply for these programs.
Partner with brands for sponsored short clips.
Use affiliate marketing within short-form videos (example: “5 Amazon products you need”).

The brands that master short-form video monetization now will be way ahead of the competition.

7. Audio-Only Content Is Making a Comeback

Podcasts had their moment, but now we’re seeing a shift toward bite-sized, social-friendly audio content. Think voice notes on Twitter, Instagram Story voiceovers, and interactive AI-driven voice assistants.

How to capitalize:

Experiment with voice-based storytelling in Instagram and LinkedIn Stories.
Post “audio tweets” to spark engagement.
Start a “mini podcast”—short-form, daily voice notes with quick tips.

Audio content is low effort, high impact—especially for people who don’t want to be on camera.

8. Crossposting Will Be Essential for Growth

The days of creating content for just one platform are over. Crossposting is the new growth hack. Why? Because reposting the same content across multiple platforms boosts exposure with minimal effort.

How to do it:

Create one video, post it on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
Repurpose a Twitter thread into a LinkedIn post and an Instagram carousel.
Automate with tools like Multipost Digital’s social media management.

9. AI-Powered Chatbots Will Revolutionize Engagement

AI chatbots are no longer robotic and awkward—they’re smart, human-like, and capable of driving massive engagement. Brands are using AI for real-time customer support, social media replies, and even interactive content.

How to leverage:

Set up an AI-powered DM responder to handle customer inquiries instantly.
Use chatbots to engage with comments and direct messages automatically.
Offer an interactive AI assistant that provides instant recommendations.

AI chatbots = 24/7 engagement without lifting a finger.

10. The LinkedIn “Unfiltered” Trend Will Change Personal Branding

LinkedIn used to be all buttoned-up and professional. Now? Raw, personal, and sometimes even controversial posts are winning big.

What’s working:

Storytelling posts that reveal personal struggles and lessons.
Bold, contrarian opinions that spark debates.
Casual, emoji-filled posts that break the old corporate tone.

Want to grow fast? Ditch the “resume talk” and start posting like a human.

Ready to Dominate Social Media? Let’s Talk.

The game is changing. Social media isn’t about playing it safe—it’s about adapting fast. These trends aren’t just predictions—they’re opportunities waiting to be seized.

Need expert guidance? Multipost Digital specializes in crossposting, AI-driven content, and viral engagement strategies.

Let’s turn your social media into a powerhouse. Get in touch today.