How to Make Money on Social Media Without a Huge Following
You don’t need millions of followers. You don’t need a blue checkmark. And you sure as hell don’t need to go viral every week.
What you need…
is a system.
The truth is, small accounts make big money every single day.
And they do it by being smart, strategic, and hyper-specific.
Let’s break down exactly how to make money on social media even if your audience is tiny. This is gonna be deep, tactical, and stupidly useful. Let’s get into it.
1. Choose a Profitable Niche (Not a Trendy One)
Forget trying to be the next TikTok star. Your goal isn’t fame—it’s income.
You need a niche that solves problems. Not just gets likes.
Here’s what you look for:
People with pain points (fitness, dating, money, etc.)
A community that already spends money
Something you have experience or insight in
You don’t need to be an expert. You need to be one step ahead of the people you help.
Start there. That’s your money zone.
Want help building a real niche brand that makes bank? Multipost Digital can do it for you—start today.
2. Offer Something (Even if It's $10)
Most people post but never offer anything. That’s the mistake.
You can’t make money if you’re not selling something.
Examples:
A $20 ebook
A $49 workshop
A $97 template bundle
A $15/month subscription group
It doesn’t have to be perfect. It just needs to solve a problem better or faster than free content.
If 5 people buy your $50 guide this week, that’s $250.
That’s gas money. That’s proof of concept. That’s momentum.
3. Use DM Offers Like a Sales Machine
Your real power? It's not in your feed.
It’s in your DMs.
Here’s how to flip the switch:
Drop a post that speaks to a pain point
At the end, say “DM me ‘help’ if you want this fixed”
When they DM, start a convo and make an offer
No links. No funnels. Just you, a problem, and a solution.
You’d be shocked how easy sales are when you show up to solve something real.
Want help setting up your DMs to close like a pro? Multipost Digital does it all for you. Hit us up.
4. Use Story Highlights Like a Sales Page
Instagram Highlights are underrated. Think of them like a mini funnel.
Here’s how to structure them:
“Start Here” (about you, who you help, why it matters)
“Wins” (screenshots, reviews, DMs)
“Offers” (clear breakdown of what people can buy)
“FAQs” (answer objections)
You don’t need a website. This is your storefront.
Post stories 4–5 times a day, then stack them in your highlights. Let your profile do the heavy lifting 24/7.
5. Create ‘Bingeable’ Content (Not Just Pretty Content)
Forget aesthetics for a sec.
What you need is bingeability.
You want your content to hook people so hard they scroll through 15 posts in a row.
How?
Tell stories
Show receipts (case studies, results)
Use curiosity-based hooks (“Here’s why I quit my job with no backup plan…”)
Teach fast, simple tips they can try today
Every post should make them say, “I want more.”
And more content = more trust = more sales.
6. Leverage Micro-Influence
You don’t need to be an “influencer”—you need influence.
Here’s how to get it fast:
Engage with other small creators in your space
Share their content and tag them
Leave thoughtful comments
DM to collab or go live together
Your combined audience might only be 1,000 people—but if 20 of them buy? That’s a bag.
Remember: Depth beats width.
7. Build an Email List From Day One
This is non-negotiable.
Platforms change. Algorithms tank. But emails are forever.
Simple steps:
Use a free lead magnet (e.g. “Download my free 5-step content system”)
Post about it once a week
Collect emails using a free tool like ConvertKit or Mailchimp
Email them value 2x a week
Sell your product every 4–5 emails
Your list becomes your personal ATM.
Need help building your first funnel? Multipost Digital builds it all for you—start collecting emails today.
8. Focus on 10 Superfans, Not 10,000 Followers
Here’s the truth:
10 people who love you will beat 10,000 who barely care.
Here’s what to do:
Answer every DM like it’s a million-dollar customer
Personalize your replies and comments
Tag and shout out people who engage with you
Offer to hop on short calls with early buyers to learn and build loyalty
This is how you create fans for life—and fans for life buy everything you make.
9. Post Consistently (But Intentionally)
Don’t post just to post.
Post with purpose.
Plan your week like this:
2 “money posts” (where you pitch or offer)
2 “value posts” (quick tips or how-tos)
2 “story posts” (personal story or client result)
1 “engagement post” (poll, question, etc.)
Batch-create content. Schedule it.
Then spend time in the comments and DMs building real connections.
The money isn’t just in the posts—it’s in the people.
10. Sell Services Before Products
Selling a service is way easier than selling a product when you’re starting out.
Why? Because:
You can charge more
You get immediate feedback
You build trust faster
Examples:
Social media audits
Coaching or consulting
Content creation for others
Done-for-you marketing, editing, branding, etc.
Start by offering help in your DMs. Offer it cheap (or even free) at first to build case studies.
You’ll gain trust fast—and that turns into paid clients.
Final Thoughts: You Don’t Need a Big Audience. You Need a Big Strategy.
The size of your following doesn’t matter.
What matters is what you do with it.
If you solve real problems, create real connections, and show up consistently—you’ll win.
Whether you’ve got 100 followers or 1,000, the steps above will turn your page into a profit machine.
Want someone to do it all for you while you sleep? Multipost Digital builds, runs, and scales your entire content and social strategy—so you can focus on closing deals.
You don’t need more followers. You need Multipost Digital. Let’s talk.
