What Gen Z Really Wants on Social Media (And How Brands Can Deliver)

1. Who Is Gen Z?

Born between the mid-1990s and early 2010s, Gen Z is the first generation to grow up with smartphones and social media at their fingertips. They’re tech-savvy, creative, and unapologetically authentic. If you want their attention, you need to play by their rules—and it’s not the same playbook you’ve used before.

2. Authenticity Is Non-Negotiable

Gen Z can sniff out fake from a mile away. Overly polished posts and forced trends won’t cut it. They value brands that are real, transparent, and true to their values. Whether it’s showing behind-the-scenes moments or admitting when you get it wrong, authenticity is your best asset.

3. Consistency with a Creative Twist

Gen Z wants content that’s consistent but not boring. Staying active across platforms is key, and Multipost Digital’s tools can help by scheduling posts, ensuring music copyright compliance, and analyzing performance. With us, you’ll stay relevant and consistent without sacrificing creativity.

4. Short-Form Video Rules the Feed

If you’re not creating short-form videos, you’re missing the boat. TikTok and Instagram Reels dominate Gen Z’s attention spans. They crave snappy, engaging videos that entertain, educate, or inspire. Keep it fun, keep it fast, and make the first three seconds count.

5. Speak Their Language

Gen Z communicates differently. They love memes, slang, and humor that feels organic. Use emojis, stay on top of trends, and speak in a tone that resonates with them. Just remember: if it feels forced, they’ll swipe away.

6. Data-Driven Content That Clicks

Understanding what works with Gen Z requires data. What’s getting clicks, views, and saves? Multipost Digital’s analytics tools make it easy to track these metrics, giving you the insights to refine your approach. Knowing what resonates can turn guesswork into guaranteed wins.

7. Make It About Them

Gen Z isn’t just looking for entertainment—they want to feel involved. Polls, Q&A sessions, and challenges are great ways to make them feel part of the conversation. They’re not just followers; they’re co-creators. Let them take the spotlight, and they’ll stick around.

8. Social Responsibility Matters

Gen Z expects brands to stand for something. Whether it’s sustainability, social justice, or mental health awareness, they want to know that you care about more than just profits. Align your brand with causes that resonate, and back it up with action, not just words.

9. Don’t Sell—Storytell

Traditional ads won’t capture Gen Z’s attention. Instead, focus on storytelling. Show how your product fits into their lives, solves a problem, or brings joy. Real stories and relatable moments are what turn casual viewers into loyal customers.

10. The Long Game Wins

Winning over Gen Z isn’t about going viral—it’s about building a relationship. Stay consistent, engage authentically, and keep adapting to their ever-changing interests. If you put in the effort to meet them where they are, they’ll reward you with their loyalty.

Stay tuned to Multipost Digital on social media for more expert tips to connect with Gen Z and elevate your brand’s game.