What Every Business Should Be Doing on Social Media but Almost Nobody Is
Most businesses are doing social media wrong—even the ones that think they’re doing everything right.
They post regularly. They follow the trends. They even spend money on ads. But somehow, their reach is stagnant, engagement is low, and conversions are non-existent.
The truth? Posting content isn’t enough. If you’re not using social media the right way, you’re just shouting into the void.
This is what businesses should be doing—but almost nobody is.
Want to stop wasting time on social media and start getting real results? Multipost Digital builds strategies that actually work. Let’s talk!
1. Creating Share-Worthy Content (Not Just Posting for the Sake of It)
Most businesses post for themselves, not their audience. They think, "We need to post today" instead of "How can we create something people will share?"
Virality isn’t about frequency—it’s about shareability. If your audience isn’t passing your content along, it’s not working.
What makes content shareable?
It provides value. (Solves a problem, teaches something, or entertains.)
It creates an emotional reaction. (Makes people laugh, inspired, or outraged.)
It makes people look smart. (When they share it, they want to feel like the expert.)
Hack It: Before posting, ask yourself, “Would someone send this to a friend?” If not, rework it until they would.
2. Using the 80/20 Rule for Content
Here’s where businesses get it wrong:
They promote too much. (Buy this! Sign up now!)
Or they provide too much free value without guiding users to take action.
The fix? The 80/20 rule:
80% of your content should educate, entertain, or engage.
20% should directly sell.
That means most of your content should be teaching, storytelling, or sparking conversations. Then, once people are hooked, hit them with a well-timed offer.
Hack It: If you’re struggling with engagement, stop posting about yourself and start posting about the problems your audience has.
3. Replying to Every Comment and DM
Most businesses post content and then walk away. They expect people to engage, but they don’t engage back.
That’s like starting a conversation and then ignoring the response.
Social media rewards conversations. The more back-and-forth interaction you create, the more your posts get shown to new audiences.
Hack It: Every comment on your post is an opportunity. Respond to every one of them, ask follow-up questions, and turn those commenters into fans and customers.
Want an expert team to handle engagement for you? Multipost Digital can help. Let’s chat!
4. Posting at the Right Time (Not Just When It’s Convenient for You)
Most businesses post whenever they finish writing a post—but that’s not when their audience is online.
Timing matters. The first 30-60 minutes of engagement determines how far your post spreads.
Best posting times vary, but in general:
-Morning: 8-10 AM (people checking social media before work).
-Lunch Breaks: 12-1 PM (high engagement window).
-Evenings: 6-9 PM (after work, high scrolling time).
Hack It: Instead of guessing, look at your analytics. See when your past posts got the most engagement, and post right before those peak times.
5. Repurposing Content Across Platforms
Most businesses treat every platform separately, creating one-off content that disappears after a few days.
Instead, they should recycle and repurpose content across multiple platforms to maximize reach.
One post can be turned into:
A Twitter thread.
A LinkedIn article.
An Instagram carousel.
A short video for TikTok or Reels.
Hack It: Take your best-performing content and reuse it in different formats. A single idea should be stretched into multiple posts across multiple platforms.
6. Leveraging Personal Brands Alongside Business Accounts
People connect with people—not logos.
Yet most businesses rely only on their company account. Big mistake.
Personal brands (like the CEO or employees) get higher engagement because they feel more authentic.
Hack It: Have your founder, team members, or influencers post content alongside the business page. Their personal reach fuels your brand’s visibility.
7. Testing and Tweaking Content Instead of Posting Blindly
Most businesses post and pray.
They don’t test different formats, hooks, or styles—so they never know what’s actually working.
Successful brands treat social media like a science experiment. They constantly test:
Different headline styles.
Long-form vs. short-form posts.
Video vs. image vs. text posts.
Hack It: Each week, test one small change. Track what gets more engagement, and do more of what works.
Want an expert-built content strategy? Multipost Digital can create a data-backed plan. Let’s talk!
8. Using Calls to Action That Actually Work
Most businesses use weak CTAs.
"Follow us for more."
"Check out our website."
"DM us for details."
These don’t drive action. Why? Because they’re not specific enough.
A strong CTA is:
-Clear. ("Download our free guide here.")
-Urgent. ("Offer expires in 24 hours!")
-Benefit-Driven. ("Learn how to double your reach—free download inside.")
Hack It: Always end your posts with a clear CTA. If you don’t tell people what to do next, they won’t take action.
9. Using Stories and Behind-the-Scenes Content
Polished, corporate content is boring. People crave real, raw, behind-the-scenes moments.
-Instagram and Facebook Stories drive engagement because they feel unfiltered and personal.
-Showing how things are made, daily operations, or company culture builds trust.
Hack It: Use Stories daily to show the human side of your brand. A simple “day in the life” video can build deeper connections than a perfectly edited promo.
10. Staying Consistent (Even When You Don’t See Immediate Results)
Most businesses give up too soon.
They post for a few weeks, don’t see massive results, and stop. But social media is a long game.
-The brands that win are the ones that show up consistently for months and years.
-The algorithm rewards accounts that post regularly.
Hack It: Set a schedule and stick to it. Even if you don’t see results right away, keep posting, testing, and improving.
Final Takeaway: Social Media Success is a System
Winning on social media isn’t random. It’s a repeatable system that follows clear rules.
Most businesses ignore these strategies—but the ones that follow them dominate their space.
Want to stop struggling with social media and start getting real results? Multipost Digital specializes in high-impact social media strategies.
Let’s make your brand explode. Get in touch now!
