How to Get More Likes and Shares on Social Media Without Posting More
You’ve been told that posting more will grow your engagement. That if you just put out more content, your likes and shares will magically increase.
But here’s the truth: More posts don’t always mean more engagement. In fact, the smartest brands and creators get more reach without constantly posting.
So, how do you do it? How do you get more likes, shares, and engagement without doubling your workload?
Let’s break it down.
1. Boost Engagement by Editing Old Posts
Most people treat social media posts like a one-and-done deal. They post it, and if it flops, they move on. Big mistake.
Your past posts are goldmines of engagement waiting to be tapped. Instead of making new content, go back and improve what you already posted.
How to Fix It Fast:
Edit the Hook – Change the first line to be more curiosity-driven. Example: “Nobody is talking about this marketing hack (but they should be).”
Update the Image or Headline – A simple change in design can increase engagement instantly.
Ask a New Question in the Caption – Engagement doesn’t happen because people like a post; it happens because they feel the urge to comment.
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2. Use the Comment Section to Your Advantage
Most people post and wait for engagement. But the best creators use the comment section as a secret weapon.
How to Boost Engagement Instantly:
Leave the first comment yourself – Add something that sparks discussion. Example: “What’s your biggest challenge with [topic]? Drop a comment below.”
Reply to EVERY comment – Each reply doubles the engagement count, telling the algorithm your post is worth showing to more people.
Tag People in Relevant Conversations – If someone asked about a topic recently, tag them and say, “This reminded me of our convo!”
3. Reshare High-Performing Posts
Think about the last time you saw an old movie on TV and watched it again. Good content doesn’t expire. If a post worked once, it can work again.
How to Do It Right:
Find Your Best-Performing Posts – Go into your analytics and see which posts got the most engagement.
Tweak and Repost – Change the hook, add a fresh image, or turn a long post into a short thread.
Post at a Different Time – A post that flopped at 10 AM might explode at 6 PM.
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4. Optimize for Shares (Not Just Likes)
Likes are great, but shares are how you go viral. If you want more reach, create content people feel compelled to send to others.
What Makes a Post Shareable?
Relatability – If someone sees themselves in your post, they’ll share it. Example: “Every marketer’s Monday morning mood.”
Surprise or Shock Factor – If a fact or statement is unexpected, people share it to start a conversation. Example: “Instagram engagement is down 40% this year. Here’s why.”
Practical Value – If your post helps people solve a problem, they’ll pass it along. Example: “3 quick ways to double your reach on LinkedIn.”
5. Ask People to Save, Not Just Like
The save button is the new like. On platforms like Instagram, Facebook, and LinkedIn, saved posts tell the algorithm your content is valuable.
How to Get More Saves:
Make It Useful – Lists, step-by-step guides, and templates get saved more than anything else.
Say “Save This for Later” in the Caption – People don’t always think about saving content, but if you remind them, they will.
Turn It Into a Resource – Example: “The ultimate checklist for growing your engagement. Save this post so you don’t forget!”
Want a strategy built for long-term engagement? Multipost Digital helps businesses create content that people save, share, and come back to. Let’s make your brand unforgettable.
6. Engage Before You Post
Most people post and wait for engagement. That’s backward. You need to warm up the algorithm before you post.
How to Do It:
Spend 10 minutes commenting on other posts in your niche before posting your own. This triggers reciprocal engagement—people will comment back.
Like and reply to comments on your past posts. This reignites engagement on old content, boosting your reach.
DM or tag someone in your post if it’s relevant to them. This increases the chance they engage immediately.
7. Make Your Call to Action Unavoidable
Most posts fail because they don’t tell people what to do next. If you don’t ask for engagement, you won’t get it.
How to Fix It:
Be Direct – Instead of “Thoughts?” try “Drop a YES if this helped you.”
Make It Feel Exclusive – Example: “Want my full content strategy? Comment ‘STRATEGY’ and I’ll DM you the link.”
Create Urgency – “I’m sharing my best strategy tomorrow—comment ‘IN’ if you want it.”
8. Cross-Promote Your Best Content
Your audience is scattered across platforms. Just because they follow you on one doesn’t mean they’ll see your post.
How to Maximize Visibility:
Turn a Tweet Into an Instagram Post – Screenshot your tweet and post it as an image.
Reshare Your Own Posts in Stories – A simple reminder can double your reach.
Email Your Post to Your List – If you have an email list, include your best posts in your newsletter.
9. Focus on Conversations, Not Just Content
Social media isn’t just about posting. It’s about starting conversations. The more discussions you create, the more your content gets pushed to new audiences.
How to Do This Right:
Ask Open-Ended Questions – Instead of posting an opinion, ask for others’ thoughts.
Highlight a Debate – Example: “Some people say hashtags are dead. Others swear by them. Where do you stand?”
React to Comments – If someone leaves an interesting reply, turn it into a new post.
10. Use Psychology to Your Advantage
At the core of social media engagement is human behavior. People click, comment, and share for specific reasons.
Engagement Triggers to Use:
Curiosity – “This one mistake is costing you engagement (but it’s easy to fix).”
FOMO (Fear of Missing Out) – “Only 10 people will get access to this exclusive content. Comment ‘ME’ if you want in.”
Surprise – “You won’t believe how simple this social media hack is.”
Final Takeaway: Work Smarter, Not Harder
More posts don’t equal more engagement. The key is maximizing what you already have—optimizing old posts, engaging strategically, and using psychology to boost shares.
Need expert help making your social media strategy explode without extra work? Multipost Digital specializes in crafting high-engagement content that works smarter, not harder. Let’s talk today.
